Since 2017, AAA Thailand has organised a number of mentoring sessions where prominent alumni can share their life and career experiences with new graduates and other alumni. The mentor for the August session is Jak Leelathayphawan, the Co-Founder and Executive Director of Evermore Company Limited which sells confectionary products under brand Playmore. Playmore is sold in all 711 convenient stores and sold in Singapore and Vietnam. How did Jak achieve his success in the highly competitive world of confectionary products?